"Delta Air Lines is one of the major airlines of the United States and a legacy carrier. One of the world's oldest airlines in operation, Delta is headquartered in Atlanta, Georgia. The airline, along with its subsidiaries and regional affiliates, including Delta Connection, operates over 5,400 flights daily and serves 325 destinations in 52 countries on six continents. Delta is a founding member of the SkyTeam airline alliance. As of the end of 2022, it had 90,000 employees.

"Delta has nine hubs, with Atlanta being its largest in terms of total passengers and number of departures. It is ranked second among the world's largest airlines by number of passengers carried, passenger-miles flown, and fleet size. It is ranked first by revenue for commercially owned airline companies as well as in brand value, and 113th on the Fortune 500.

"Delta and its worldwide alliance partners operate more than 15,000 flights per day. Delta is the only U.S. carrier that flies to Dakar and Copenhagen, and along with competitor United Airlines, are the only two U.S. carriers that fly to Stockholm.

In March 2020, Delta suspended all flights to continental Europe for 30 days, and cut 40% of its capacity." (Wikipedia)

"Delta (brand value up 22% to US$8.9 billion) is the world’s most valuable airlines brand again, just ahead of the rapidly growing American Airlines (brand value up 36% to US$8.5 billion)," the Brand Directory says.

"Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the biggest brands to the test, and publishes over 100 reports, ranking brands across all sectors and countries. The world’s top 50 most valuable and strongest airline brands are included in the annual Brand Finance Airlines 50 2023 ranking.

"Delta’s brand value growth this year came on the back of several key decisions, including a 20% stake in LATAM Airlines Group gaining tentative approval from regulators. The acquisition will give Delta a significant presence in the South American region and will allow it to expand its network and offer more competitive fares to customers."

"Brand Finance conducts annual assessments of the world's largest brands, providing insights into the top 50 most valuable and strongest airline brands. Delta emerges as the most valuable airline brand, closely followed by American Airlines, demonstrating significant growth in brand value," the Brand Finance says.



"Delta's growth in brand value can be attributed to strategic decisions such as securing a 20% stake in LATAM Airlines Group, subject to regulatory approval. This move enables Delta to establish a strong presence in the South American region, expand its network, and offer more competitive fares to customers.

"Savio D'Souza, Director of Brand Finance, emphasizes that while the pandemic temporarily grounded airplanes, people's desire to travel remains strong. As the world reopens, airlines are poised for a remarkable recovery, with their brand values projected to regain lost ground by 2024."

"Delta, one of the oldest airlines in the world, has once again claimed the title of the world’s most valuable airline brand, with a remarkable 22% increase in brand value, totaling US$8.9 billion," the Aero Time says. 

"This growth can be attributed to several pivotal decisions made by Delta, including the establishment of a strategic partnership and joint venture with LATAM Airlines Group. Furthermore, Delta has announced its intention to invest in new aircraft, exemplified by orders placed for 100 Airbus A220-300 and 20 Boeing 737 MAX 10 aircraft."

Photo above: The leading airlines ranked by brand value 2023. Published by Statista Research Department,  Aug 29, 2023

"The largest airlines in the world can be defined in several ways," the Wikipedia says.

"As of 2023, Delta Air Lines is the largest by revenue, assets value and market capitalization; American Airlines Group by passengers carried, revenue passenger mile, fleet size, numbers of employees and destinations served; FedEx Express by freight tonne-kilometers; Ryanair by number of routes; and Turkish Airlines by number of countries served."

"Through the warmth and service of the Delta Air Lines (NYSE: DAL) people and the power of innovation, Delta never stops looking for ways to make every trip feel tailored to every customer. More than 90,000 Delta people lead the way in delivering a world-class customer experience on over 4,000 daily flights to more than 280 destinations on six continents, connecting people to places and to each other," the official website says.

"Headquartered in Atlanta, Delta operates significant hubs and key markets in Amsterdam, Atlanta, Boston, Detroit, London-Heathrow, Los Angeles, Mexico City, Minneapolis-St. Paul, New York-JFK and LaGuardia, Paris-Charles de Gaulle, Salt Lake City, Seattle, Seoul-Incheon and Tokyo.

"Delta Air Lines employs over 90,000 international employees. Our culture is rooted in a shared commitment to living our values – Honesty, Integrity, Respect, Perseverance and Servant Leadership – every day, in everything we do. As a purpose-driven brand, we connect people to opportunities while expanding the understanding of our planet and the people within it. Both in the air and on the ground, we are focused on lowering our carbon footprint, furthering an equitable work environment that values diversity and inclusion and living these values in the communities where we live, work and serve."

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