"H&M is known for its fashionable clothing for the entire family at a great value. The flagship at Herald Square boasts three floors at 34th and Broadway, and carry kids, baby, maternity, men's and women's, and beauty and home collections," the 34th Street reports.

"Occupying almost 63,000 square feet on four floors, the structure boasts several eye-catching features. Among them is a 61-foot by 45-foot terrazzo tile wall that runs from the ceiling of the cellar level to the ceiling of the third floor," the Schimenti reports.

"The first floor atrium features a 26-foot by 16-foot LCD viewing screen, while the second floor atrium is highlighted by a stunning 21-foot-tall Rain of Light chandelier. A custom illuminated façade wraps around the exterior on 33rd and 34th Streets and Sixth Avenue.

“This was a big project for H&M. Their biggest in fact; 6,000 square feet larger than their second largest store on Fifth Avenue. For this Full Concept location, Schimenti helped H&M make a powerful statement. A custom illuminated façade wrapping the exterior announces the arrival of this megastore in Herald Square”– H&M Project Executive

H&M’s ‘Biggest Store Ever’ Feels Like A Full-Fledged Department Store

"It has a 35-foot modern glass facade with LCD screen, an approximately 30-foot high atrium on the second level. There are 40 fitting rooms, four floors, 34 registers, two entrances and two elevators," the Fashionista reports.

"The store is 6,000 square feet larger than H&M's second-biggest location, on Fifth Avenue. It has a 35-foot modern glass facade with LCD screen, mirror and terrazzo tile details, as well as an approximately 30-foot high atrium on the second level. There are 40 fitting rooms, nine of them for men, 31 for women. There are four floors, 34 registers, two entrances and two elevators.

"From lingerie to kids' clothing to maternity to footwear to home, not only was every imaginable product category present, but each one had a huge designated section. I didn't even know H&M made lingerie, and there it was in a mini shop-in-shop the size of a small lingerie store, where bras were available in a full range of cup sizes plus a full selection of shapewear."

"H & M Hennes & Mauritz AB or H&M Group (abbreviated H&M) is a multinational clothing company based in Sweden that focuses on fast-fashion clothing for men, women, teenagers, and children. As of 23 June 2022, H&M Group operates in 75 geographical markets with 4,801 stores under the various company brands, with 107,375 full-time equivalent positions.

"H&M is the second largest international clothing retailer, behind Inditex, the parent company of Zara. H&M was founded by Erling Persson, and its current CEO is Helena Helmersson.

"The company was founded by Erling Persson in 1947 when he opened his first shop in Västerås, Sweden. The shop, called Hennes (Swedish for "hers"), exclusively sold women's clothing. Another store opened in Norway in 1964. In 1968, Persson acquired the hunting apparel retailer Mauritz Widforss in Stockholm, which led to the inclusion of a menswear collection in the product range, and the name change to Hennes & Mauritz.

"The company was listed on the Stockholm Stock Exchange in 1974. Shortly after, in 1976, the first store outside Scandinavia opened in London. H&M continued to expand in Europe and began to retail online in 1998 with the domain hm.com registered in 1997, according to data available via Whois. The opening of its first U.S. store on 31 March 2000 on Fifth Avenue in New York City marked the start of its expansion outside of Europe." (Wikipedia)

"Today, I came to pick up an online order and I must say this was the easiest and most efficient process ever. All you need to do is enter your code or scan your bar code and then your item is brought to you within seconds. This was the only store to have my items in stock so the ease in the pick up process made up for the inconvenience."

"This is a very large H&M located near the Herald Square shopping district. The building itself is quite beautiful, and features large glass windows that let in a lot of sunlight. The store is very clean and organized. They have 3 or 4 floors with men and women's clothing, accessories, and lingerie."

"For its location in NYC, this H&M is surprising big, with four total floors of shopping space for men, women, children, and home furnishings. H&M offers both casual and business casual clothing at affordable prices."

"I'm a fan of this business so I thought I would kill some time. To my surprise I had never been inside this particular location. It's huge! Escalators gracefully lead you up and up to each floor. Beautiful displays that are tastefully decorated. Signs with prices! Neat stacks of clothing and color selection arranged just the way I like.

"Employees are clean and neat as a pin. Very professional and very knowledgeable. I spoke to a male employee that told me the store opened 3 years ago. He added that it is their Flagship Store and the largest store worldwide. Easy shopping. Ask for what I want and I'm in and out. I'm definitely returning when I plan to browse every floor. You could kill a lot of time in here! I highly recommend for H&M lovers!!"

"Half my wardrobe is made up of H&M, so for a lover of the company like me, this location is a godsend. First of all, their sales racks are extensive, organized, and contain so many gems. It's unbelievable just how many great things you can find. Second, there are multiple floors of both men's and women's apparel, jewelery, bags, lingerie, and more. Escalators are easy to find and work most of the time. Third, price ranges from $1 to $150, as far as I've seen. There's literally everything from basic crop tops to fancy professional outfits. Fourth, service is pretty helpful most of the time. I haven't found them to be particularly friendly though. Fifth, if you're a student, download the app UNiDAYS for discounts. This is a flagship store, so if you wanna see the full H&M offerings, this is where to go!"

"The store was very well laid out. Easy to shop in even though it was crowded. The staff was friendly and my daughter and I left with some great deals."

"It’s huge! What a location and the place is stuffed with people. It was after Christmas but very busy."

"We found what he needed and a few other items! Great store and prices were reasonable. Definitely recommend!"

"This H&M was huge! The prices were great! Very many options! Highly recommend. It was one of the first stores we went in and we had a great experience!!"

"I thought that the store was huge. With all of the different floors, there was a great selection of clothing, accessories, etc. Though there was a little wait for the changing rooms, they were clean and the staff was very helpful. They were on top of their game as far as service and quality of care to customers. I got some really great deals here and when I got home, I was able to brag about the cheap prices in NYC."

"This is a big location. The best location that I've been to. I like it better than the ones I visited in Florida and South Carolina. They have a better selection of makeup along with clearance makeup!"