"From toys to rare collectibles, Harry Potter New York houses the largest collection of Harry Potter and Fantastic Beasts products under one roof. Full of exclusive products, interactive experiences, and photo ops, you’re invited to experience the Wizarding World in a brand-new way," the official website says.

"Stepping inside Harry Potter New York, you will be immersed in a magical world passing under a huge model of Fawkes the phoenix gazing down from the ceiling, created especially for the store.

"Aspiring witches and wizards are able to browse for Chocolate Frogs and Bertie Bott’s Every Flavor Beans in an area inspired by the whimsical surroundings of Honeydukes and stop under the Dirigible Plum tree to find your favorite magical creature soft toy.

"Step into the Wand Shop and discover over 50 wands inspired by characters, locations and props from the Wizarding World – including the Golden Snitch wand, only available at Harry Potter New York. Bring your favorite character to life at our interactive wand table, pick a wand and put it to the test!"

"Looking for a one-of-a-kind gift? Visit the store’s personalization area to engrave a wand, emboss a journal or embroider a robe.

"Don’t forget to strike a pose in one of the many photo opportunities around the store, you can step inside Hagrid’s boots and even pose in a London phone box as if transporting yourself to the Ministry of Magic.

"For anyone that can’t wait to make it to the store in person, a hand-selected range of products are available to purchase from the Harry Potter Shop," the official website says.

"If you are in any way a Harry Potter fan, this store is a MUST SEE! It is incredible, wall to wall HP stuff with several exclusive items. I had a hard time deciding what NOT to buy😂 I will absolutely be returning and doing the Virtual Reality experiences again! We had one in our group that knew nothing about HP prior to the visit and he still had a great time, too! Will be returning again and again!"

"Enjoyed shopping at the store and enjoying a butter beer. We also booked a VR experience which was so fun! Highly recommend…"

"Interesting experience as we visited as one of the family travelling with us had a Harry potter fan. Lots of merchandise related to Harry potter to buy. We loved the butter bear offered that I understand is exclusive to Harry Potter store only."

"I had a wonderful experience. The highlight of the visit was definitely the virtual experience Chaos at Hogwarts. It truly felt real! The workers were extremely accommodating, and did everything possible to make sure I could make my virtual experience, even though I made an error in booking, they were able to work with me and help. I am so glad I experienced the store! What a highlight in NYC."

"Really cool experience. I'm not a big HP fan, but my daughter is and we went here for her. It was really cool to see the Phoenix from the ceiling. The different items they have to sell as well as photo opportunities. We also did one of the VR experiences. It was really great. So fun. I wish it were a little longer and that I would've gotten tickets for both. I left with a new appreciation for HP and how big of a deal it is."

"Here are the top seven most magical experiences—chosen for the significance of seven to the Wizarding World—right within the store.," the NYC Official Guide reports.

1. Grab a Butterbeer at the Butterbeer Bar

2. Find hidden Easter eggs and other secrets

3. Buy a Chocolate Frog—and don’t let it hop away!

4. Let your wand choose you, then cast spells into the Forbidden Forest

5. Battle Death Eaters across London—and other VR experiences

6. See real props used in the Harry Potter feature films

7. Pose for magical photo ops

"Harry Potter is a series of seven fantasy novels written by British author J. K. Rowling. The novels chronicle the lives of a young wizard, Harry Potter, and his friends Hermione Granger and Ron Weasley, all of whom are students at Hogwarts School of Witchcraft and Wizardry. The main story arc concerns Harry's struggle against Lord Voldemort, a dark wizard who intends to become immortal, overthrow the wizard governing body known as the Ministry of Magic and subjugate all wizards and Muggles (non-magical people).

"The series was originally published in English by Bloomsbury in the United Kingdom and Scholastic Press in the United States. All versions around the world are printed by Grafica Veneta in Italy. A series of many genres, including fantasy, drama, coming-of-age fiction, and the British school story (which includes elements of mystery, thriller, adventure, horror, and romance), the world of Harry Potter explores numerous themes and includes many cultural meanings and references. According to Rowling, the main theme is death. Other major themes in the series include prejudice, corruption, and madness.

"Since the release of the first novel, Harry Potter and the Philosopher's Stone, on 26 June 1997, the books have found immense popularity, positive reviews, and commercial success worldwide. They have attracted a wide adult audience as well as younger readers and are often considered cornerstones of modern young adult literature. As of February 2018, the books have sold more than 500 million copies worldwide, making them the best-selling book series in history, and have been translated into more than eighty languages. The last four books consecutively set records as the fastest-selling books in history, with the final instalment selling roughly 2.7 million copies in the United Kingdom and 8.3 million copies in the United States within twenty-four hours of its release." (wikipedia)