World’s First Needle-Free Procedure Targeting Deep Facial Muscles and Skin, EMFACE® sets world record

June 21, 2025

SINGAPORE--EMFACE® the groundbreaking non-invasive natural facial lifting treatment developed by BTL Aesthetics (BTL) Singapore, has surpassed 1 million treatments worldwide within the first two years of its introduction; it quickly gained traction among aesthetic practitioners and patients seeking effective non-invasive facial rejuvenation, setting the world record for being the World’s First Needle-Free Procedure Targeting Deep Facial Muscles and Skin, according to the WORLD RECORD ACADEMY.

"Launched in the United States in 2022 and introduced to Singapore in March 2023, the award- winning EMFACE® quickly gained traction among aesthetic practitioners and patients seeking effective non-invasive facial rejuvenation in major markets such as the United States, Europe, Singapore, Japan, Korea and Taiwan," the official press release says.

"According to various doctors, the demand for non-invasive aesthetic treatments in Singapore continues to rise due to reduced stigma as aesthetic treatments are increasingly viewed as a form of self-care, as reported by Channel News Asia."

"EMFACE® the groundbreaking non-invasive natural facial lifting treatment developed by BTL Aesthetics (BTL), has surpassed 1 million treatments worldwide within the first two years of its introduction," the official press release says.

"This global milestone is a testament to EMFACE®’s position as the leading non-invasive aesthetic treatment, leveraging breakthrough technology to invent the first needle-free procedure capable of effectively providing deep facial muscle toning and skin tightening for a more lifted and youthful appearance."

"In recent years, we have seen a major shift in what patients are looking for – effective treatments that deliver natural-looking results without needles, surgery, or extended recovery times. Today’s consumers are busy and want options that fit seamlessly into their lifestyles, and non-invasive treatments are answering that call,” said Dr. Lynn Chiam, Dermatologist at the Children & Adult Skin Hair Laser Clinic.

" Channel News Asia has also noted that The Ministry of Health (MOH) reported an average increase of 40 new licensed providers offering aesthetic services between 2020 and 2023. As more individuals seek effective and non-invasive options to achieve their desired appearance, this surge reflects the increasing preference for non-invasive treatments like EMFACE®, with demand expected to grow even further."

"To cater to the growing demand for non-invasive aesthetic treatments, EMFACE® effectively targets the facial elevator muscles for a natural lift in just 20 minutes, with no pain and no downtime. Although tangible results can be seen right after the treatments, a minimum of four sessions can deliver truly optimal results. Additionally, a fully personalized treatment plan can be curated by trusted Aesthetic Providers.

"EMFACE® is the first device in the market to utilise High-intensity Facial Electrical Stimulation (HIFES) and Synchronized RF technologies. HIFES™ selectively tones the face-elevating muscles to restore and elevate the support of facial features while Synchronized RF heating remodels and smooths the skin by increasing the levels of collagen and elastin fibers.

"This allows the treatment to penetrate deep into the facial muscles, lifting every layer from muscle to skin, effectively enhancing facial contours from within – a feat previously unattainable with injectables or traditional energy-based devices."

"EMFACE® has also expanded its capabilities with the introduction of under-eye applicators, making EMFACE® the only treatment available that addresses the root causes of ageing around the eyes non-invasively by toning muscles and tightening skin," the official press release says.

"The periorbital area is often the first to show signs of ageing with eyebags, crow’s feet, and dark circles. While traditional solutions focus primarily on the skin, the new eye applicators further enhance the treatment’s effectiveness by uniquely targeting both the lower part of the orbicularis oculi muscle and delicate skin in the periorbital area."