"The record for the most Parmesan cheese wheels cracked simultaneously is 1,672, achieved by Loblaws Companies Ltd. in Canada on June 14, 2025, in partnership with Parmigiano Reggiano at multiple venues across the country.

"This feat surpasses their own previous record and involved 452 participating stores." (AI Overview)

"The most parmesan cheese wheels cracked simultaneously (multiple venues) is 1,672, and was achieved by Loblaws Companies Ltd (Canada) at multiple venues across Canada on 14 June 2025," the Guinness World Records says.

"The attempt used 40 kg wheels of Parmigiano Reggiano cheese for cracking."

"In case you missed it, imagine this: over 400 stores buzzing with excitement, the scent of aged cheese in the air, and the satisfying crack as wheels of Parmigiano Reggiano are opened," the official website says.

"The event, held during Italian Heritage Month, wasn't just a watch party; it was an opportunity for customers to sample freshly cut, PDO-certified Parmigiano Reggiano and learn about its rich history. This event also launched the start of Real Canadian Superstore offering this high-quality cheese to its customers. 

"The heart of the action was at the Loblaws Maple Leaf Gardens in Toronto, Ontario, where 20 wheels were cracked live, with representatives from The Consortium of Parmigiano Reggiano, Loblaw, and even international celebrity chef David Rocco joining the fun. As part of our commitment to the community, over 1000lbs of the delicious cheese was donated to local food banks and charities across the country. 

"Parmigiano Reggiano and Canadian retailer Loblaw Companies Ltd. set a new Guinness World Record for “most parmesan cheese wheels cracked simultaneously (multiple venues)” on June 14 in Toronto," the Supermarket Perimeter says.

"To achieve this record, more than 450 Loblaw Companies retail stores participated with a total of 1,672 parmesan cheese wheels. According to the companies, Parmigiano Reggiano and Loblaw Companies had also set the previous record in 2014 with 1,000 Parmigiano Reggiano wheels.

"Event attendees got to sample freshly cut Parmigiano Reggiano cheese in-store, learn about why Parmigiano Reggiano is a Protected Designation of Origin (PDO) certified product, and participate in unique photo opportunities at select store locations, the Consortium of Parmigiano Reggiano said."

"Across Canada, 450 Loblaws stores tried to crack 1,800 wheels of parmesan. Inder’s Your Independent Grocer in Yellowknife contributed six wheels of parmesan – 300 lb of cheese – to that total," the Cabin Radio says.

"The event took place at 10am on Saturday, where employees and customers – many stunned at the sheer amount of cheese in front of them – witnessed the cheese cracking.

"With each wheel weighing 50 lb, cracking all six took a team effort. Any wheels dropped or not successfully cracked could not count toward the final number for Guinness World Records certification."

"Shoppers across Canada witnessed a record-breaking celebration of cheese. Parmigiano Reggiano and Loblaw Companies Ltd. cracked open 1,672 wheels of Parmigiano Reggiano simultaneously in 452 stores, surpassing their own GUINNESS WORLD RECORDS title set in 2014," the Apetito Magazine reports.

"At the hero location in Toronto’s Maple Leaf Gardens Loblaws, hundreds gathered to watch the traditional cracking. Long tables lined with golden wheels, branded hats, and specialized tools set the stage for this extraordinary feat. Italian flags draped each table, while balloons in green, white, and red created a festive scene under the store’s soaring ceiling.

"The Toronto event featured celebrity chef David Rocco alongside cheesemongers and store staff. Shoppers sampled freshly cracked cheese and learned about its Protected Designation of Origin certification, a mark of quality and heritage preserved by the Consortium since 1934."

"In a landmark celebration of culinary tradition and community, Parmigiano Reggiano and Loblaw Companies Ltd. have officially set a new GUINNESS WORLD RECORDS title for the most Parmigiano Reggiano wheels cracked simultaneously across multiple locations," the Retail Insider reports.

"The record-breaking initiative saw 1,672 wheels of the iconic Italian cheese cracked open across 452 Loblaw banner stores, surpassing the previous record of 1,209 wheels set in 2014. The central “hero” location for the event was Loblaws at Maple Leaf Gardens in downtown Toronto, where crowds of onlookers gathered for a live demonstration of the centuries-old art of cheese cracking.

"The initiative involved a coordinated effort by Loblaw’s corporate and in-store teams, spanning across multiple banner stores including Real Canadian Superstore®, Fortinos®, Loblaws®, Zehrs®, and Your Independent Grocer®. At each location, customers were invited to taste freshly cracked cheese and learn about the significance of Protected Designation of Origin (PDO) certification, which ensures Parmigiano Reggiano is produced exclusively in specific Italian provinces using traditional methods."

"Founded in 1934, the Consortium of Parmigiano Reggiano represents the interests of producers located within the strict Area of Origin—encompassing the provinces of Parma, Reggio Emilia, Modena, as well as portions of Bologna and Mantua. The cheese is produced using just three ingredients—milk, salt, and rennet—without additives, following techniques that have remained virtually unchanged for over 900 years.

Each wheel of Parmigiano Reggiano undergoes a rigorous quality test at 12 months of age. Only wheels that pass are branded with an oval “selection mark” and considered true Parmigiano Reggiano under European Union PDO standards."

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